Link Building with Guest Posts and Directory Listings. Link building can be an extremely effective and useful method of increasing SEO, yet can be tricky to execute manually. One of the best ways to build links is through guest posting, as this enables you to reach a wider audience and obtain valuable backlinks.
1. Reach out to industry influencers
Guest blogging can be an excellent way to expose your content to new audiences while simultaneously building relationships. Before reaching out to influencers, however, be sure to conduct extensive research in order to maximize this process and maximize results.
Beginning by searching blogs that accept guest posts in your niche, create a list of potential prospects and begin reaching out! Send a personalized email that has a catchy subject line. You could also mention one of their blog articles as supplementary information.
Next, you should include internal and external links and a bio box containing your website address. This will help with SEO and authority building. Nofollow tags prevent Google from penalizing your bio box for spammy links.
Monitor comments and https://www.guestpostboost.com/is-guest-posting-black-hat-seo social shares after your guest post is live. You can also get more opportunities by responding to reader comments. To track traffic from guest posts using OptinMonster Referrer Detection feature within Google Analytics dashboard is also available.
2. Find relevant blogs
Successful blogs and the companies behind them take an interest in what their target audience cares about. They know that audience frustrations, challenges and needs drive traffic. Additionally, they know that their readers do not want to be informed via blog posts. Instead, they want actionable solutions that help solve real-world issues.
When searching for websites where you can pitch guest posts, find those that are relevant to your audience. Depending on how established your brand is, tools like Ahrefs' free backlink checker may help you discover high-quality sites with relevant audiences; once found, analyze their content to determine popular topics on those platforms.
By using tools such as Oktopus and Digg, it's possible to gain insight into what types of content have proven successful in the past. Remember that all writing must be grammatically accurate and provide value to readers. Otherwise, it is best to avoid guest posting.
It is also important to check that the website you are writing on allows you to link to both internal and outside content for a more in-depth knowledge of your readers. However, you should only do this if it is contextually appropriate.
3. Offer something in return
Submitting guest posts to other websites allows you to gain exposure in front of their audiences while also receiving a backlink that points back to yours. A quality backlink from an authoritative site will increase search engine rankings and bring targeted visitors directly to your website, so be mindful when choosing websites where to submit content; low-quality ones should be avoided by using tools like Ahrefs to find them quickly.
Include links or embed videos that will engage your readers. Your aim should be for them to share it social media or respond in comments; this will build trust between author and reader and lead to future opportunities. It would also be wise to include links back to contact pages or other relevant pages that provide more details about your company or products/services offered.
If you are unable to secure a guest post on a popular website, reach out to people you know with blogs or websites in your niche and offer something in exchange for guest blogging; such as free products or services for their backlink.
4. Reach out to blog's audience
Guest posting can be an effective way to grow your audience and expand your reach as a writer, yet before getting started it's vitally important that you research the audience of the blog where you're posting so your content resonates with readers. Be mindful of any posts which appear overly promotional as these may not resonate with readers as effectively.
A blog's acceptance of do-follow or non-follow links is also important. Do-follow links are more beneficial for SEO efforts. Semrush can provide answers if you are unsure.
When searching for guest blogging opportunities, be wary of spammy websites. Such websites will offer to publish your article for a fee, which violates Google's quality guidelines and could potentially harm your search engine ranking. Reputation X doesn't use such sites for its reputation management services, and we advise others to do the same.
Once you've identified a blog that accepts guest posts, reach out to its editor with your proposal and present yourself as an author bio writer. Include your name, website URL, and email address. You may also need a headshot.